Peter has been designing and building software solutions since the early 90s. He has worked in a number of technical roles for large corporate organizations, progressing from programmer to systems architect before starting Software Modelers in 2006.

Prior to 2006, Peter worked for a number of UK-based Fortune 500 companies, including Fidelity Investments, Swiss Bank and Lloyd’s of London. Most roles were technical in nature but his MBA enabled him to take on broader, business-focused roles - leading projects, liaising with high value corporate clients and conducting risk assessments for major corporate purchases.

Peter offers a rare blend of technical knowledge, entrepreneurial flair and organizational experience. If you choose to work with Software Modelers you will benefit from this experience and the values and principles he has learned over an impressive career.

Vanessa is a founding partner and core member of the Software Modelers management team. She joined the company in 2013 to help manage the increasingly complex workload the company was experiencing.

An honours graduate (with a "First") from a prestigious UK university, Vanessa brings a wide range of business skills and experience in finance and administration.

Vanessa's extensive knowledge and experience of marketing and paid search advertising has been key to the successful launch and promotion of the company’s EasyTrak software product and the Software Modelers brand.

For over 20 years, Judy's specialty has been executive management focussed on company and market development, helping build profitable companies and translating concepts into profitable execution. Whether as in-house executive or hands-on consultant, she determines market potential and positioning strategies, develops business plans, leads business development teams, plans pre-financing activity, and facilitates private financing and company exits.

Judy's lineage includes: Chief Marketing Officer of BlackSquare Inc., co-founder, President & CMO of GaleForce Solutions; Principal-Strategic Marketing at KPMG LLP; co-founder of Circon Systems; Spectrum Signal Processing, as well as a dozen years' management consulting to leading BC technology companies.

Judy is a well-known BC tech industry advisor, speaker and communicator. As a founding director of the BC Technology Industries Association (BC TIA) and publisher of its Monitor magazine for six years, Judy became a recognized innovator in BC's technology industry and business community. In 2006, she was invited to become a 'dragon' on the CBC Television show "Dragon's Den".

Judy became involved with Software Modelers in 2015 when the company joined Accelerate Okanagan's Venture Acceleration Program with its EasyTrak Courier Software product.